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Why Staging Matters!

Friday, March 19, 2021   /   by Catherine J

Why Staging Matters!

Be Bold. Be Strong. Be YOU!

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I would first like to call attention to these pictures. These are not stock photos. These pictures are from a previous listing that my team and I staged and if you were not aware, we offer this service to all of our Sellers!


The Basics: 

Staging a home for sale is not a new concept, but it is a practice that has gained steam. Staging is not the same thing as decorating. I have many conversations where clients confuse the two and thus resist the idea of staging. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach.

Here are some interesting facts on staging:


85% of staged homes sold for 5-23% over list price.



With an average investment of 1%, approx. 75% of sellers saw an ROI of 5-15% over the asking price.



Staged homes sell faster, averaging just 23 days on the market.



60% of stagers reporting 15-25% ROI charge 1.5% or more of list price for staging services


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Catherine J Smith
6839 Five Star Blvd Ste B
Rocklin, CA 95677
DRE# 01961829

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